01 -
Mix the red velvet cake mix with 1 cup of flour and yeast in a large bowl. Pour in the warm water and beat everything together for about 2 minutes on medium speed. Switch to a dough hook attachment and gradually add enough of the remaining flour until you get a soft, slightly sticky dough.
02 -
Place your dough in a greased bowl, turning it once to coat the top with a bit of grease too. Cover with a clean kitchen towel and let it rise somewhere warm until it doubles in size - this should take about 90 minutes.
03 -
While waiting, mix the brown sugar and cinnamon together in a small bowl until well combined.
04 -
Lightly grease a 9x13 inch baking dish with cooking spray or butter to prevent sticking.
05 -
Once risen, place the dough on a lightly floured surface and roll it out into a rectangle about 16 inches long by 12 inches wide. Aim for around ¼ inch thickness.
06 -
Spread the melted butter evenly across the entire surface of the dough, then sprinkle the cinnamon-sugar mixture evenly on top, covering the whole rectangle.
07 -
Starting from the long edge, carefully roll the dough into a tight log shape. Using a sharp knife or dental floss, cut the log into 1½ inch slices.
08 -
Arrange the sliced rolls in your prepared baking pan, leaving a little space between each one. Cover with a kitchen towel or plastic wrap and let them rise again for about 30 minutes until noticeably puffed up.
09 -
Preheat your oven to 350°F. Once heated, bake the rolls for approximately 20 minutes until they're golden brown around the edges.
10 -
While the rolls are baking, prepare the cream cheese icing. Beat together the softened butter, cream cheese, powdered sugar, vanilla extract, and salt until smooth and fluffy.
11 -
When the rolls come out of the oven, let them cool for just a few minutes before generously spreading the cream cheese icing all over the top. Serve while still warm for the best experience!